Digital marketing strategies attempt to allocate marketing expenses to optimize these indicators for a correlating return on investment. Data measured over time enables fine tuning of resource allocation.
For example, an initial digital marketing budget may include $300 for email marketing, $400 for search engine optimization and $500 for search advertising. Website analytics determines email marketing is returning $15, search advertising $7 and search engine optimization $10 in revenue for every dollar spent. The logical inclination would be to spend less on search advertising and more on email marketing.
Sirius Business Solutions does a thorough Base Website Traffic Analysis prior to any new marketing efforts. We’re proud of the results achieved and enjoy sharing our “report cards” each month.
Sirius Business offers a free 30 minute consultation to discuss how website analytics can help you. Please call us at 650-321-4229, email us at infor@SiriusBusiness.com or complete our online form. We'll get back to you quickly.