Website conversions are events in which the visitor takes desired action.
The action could be as simple as viewing driving directions, but the goal is for each visitor to perform a mutually beneficial task.
Several “conversions” occur during the sales process.
- Commencement – a stimulus (pain, pleasure, etc.) that converts an individual into a prospect.
- Website visit – a result of marketing activities (print, search engines, other media).
- Engagement – the result of a series of visitor decisions to continue on the site. The first typically occurs within a second of entering.
- Website visitor conversion – visitor takes desired action(s), e g., makes a call, emails, subscribes to newsletter, completes a pre-appointment form, etc.
Sales Conversion, or “funneling”, logically moves prospects of varying needs and at different points in the buying process (buy now, buy later, just looking) to taking desired action (call, email, bookmark, etc.).
|Sirius Business offers conversion services for generating website visits, engaging website visitors, and motivating action. We customize website visitor conversion services to maximize investment returns.
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