You can put anything you like on your website, but it should help “tell your story” or otherwise assist in the process of converting visitors to customers. The flash animation to the right was featured on the home page of the first SiriusBusiness.com website. No known revenue is attributable to it.
There is no substitute for good website content and conversion architecture that enables motivated buyers and sellers to find each other. Conversion architecture includes profile navigation, recognizing buyers’ specific needs and their stage in the buying process (buy now, buy later, just looking).
Websites should focus on enabling a targeted audience to take desired action(s).
Custom website conversion tools bolster the “call to action”. They entice with “special offers” or by adding convenience. Their purpose is to improve visitor to customer conversion rates.
The concept is the same as that behind point- of-purchase advertising in stores. If a counter card increases sales by 30%, most businesses will proudly display the counter card.