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Also known as
Online advertising
Internet online marketing
Flexible
Turn on and off quickly
Pay only when targeted visitor enters site
Can measure attributable conversions
Affordable
Lowest customer acquisition cost
Caution: Most successful acquiring prospect leads for industries enjoying high lifetime customer values, i.e. lifetime customer revenue, profits, referrals, etc.
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Goal: position high on search engine result page, left side
Process: create new or edit existing pages around popular keywords customers use when searching for businesses or business categories
Caution: Do not write every page for search engines. Search engines never purchased anything. |
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Primary website entry: Home Page
Referral sources
Business cards
Stationery
Invoices
Vehicles
Printed advertising
Annual reports
Telephone directory |