Online Advertising Offers the Lowest Customer Acquisition Cost
Online advertising, also known as search engine advertising, is 4.1 times more cost effective in lead generation and 5.9 times more in customer acquisition than the Yellow Pages. Sirius Business Solutions offers local search engine advertising campaign management for as little as $150 per month, plus advertising expenses. Please contact us to discuss your objectives.
Cost per Lead
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Cost per Customer
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Source: U.S. Bancorp, Piper Jaffrey, 2005
Master strategy: Online advertising goals are to get targeted traffic to receiving websites. Targeted visitors are those who will take desired action (call, email, form) as a result of being on the site. To get your telephone ringing, invest in keywords known to achieve that objective. Measure customer contacts by keyword. A keyword resulting in five telephone calls per month is more valuable than one generating three. It may not be as popular (expensive) but more effective in delivering that targeted visitor to your site. Ads for keywords that make the telephone ring need to be positioned high on search engine result pages. They are the best value.
Recommended monthly budget: A budget can be too high for the market, wasting money. It can also be too low to gain sufficient traction with a target market. For a recommended online advertising budget window, please contact Sirius Business Solutions. Our automated process can provides budget recommendations for most businesses within a few minutes.
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