Visitor Profile Navigation
Different needs of three visitors to a plastic surgeon’s website call for different navigation:
 Needs a tummy tuck and wants it now.
Navigation: Move swiftly to page where visitor can make an appointment.
 Wants a facelift and wants to find the best provider.
Navigation: Provide relevant information, calls to action, and ease to make appointment when ready.
 Has heard good things about thumb augmentation.
Navigation: Provide relevant information and invite mailing list subscription.
All visitors may see some of the same pages but each makes an individual journey.
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