 Search Engine Optimization—Ongoing Hard Work
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Search engine optimization is hard work. It takes time to identify keywords used by a targeted audience and create pages around these words. Sirius Business Solutions offers a rich array of search engine optimization services. Some of our search engine optimization best practices include:
Use of keywords
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Geo-targeting
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Caution
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In page title
In page name
In first sentence of first paragraph
In last sentence of first paragraph
In footers
Redundantly (5-7%) in relevant text
Meta description
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Locations served offline
Target audience location
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Search engines do not buy anything. Websites that tell better stories with relevant content convert more visitors to customers. Optimize “landing” pages to attract traffic from search engines and help visitors navigate through “story” pages quickly. |
Advice: No other digital marketing tactic has consistently provided greater return on investment than search engine optimization (SEO). It makes sense to consider keywords in building all web pages. It is difficult to rank high organically (lower left side of search engine result pages) against larger competitors for search terms like "law" but easier for "longer tail" search terms such as "business lawyer Palo Alto CA". Larger competitors and lead aggregators will have greater motivation and resources to compete for more broad search phrases.
This page: This page is optimized for the keyword phrase “search engine optimization.” Many companies much larger than Sirius Business Solutions attempt to rank high on search engine result pages for this phrase. The geo-targeting in Palo Alto, CA and surrounding area will help boost the page rank for Palo Alto and surrounding areas, but the page is unlikely to rank high if “search engine optimization” is searched in Denver.
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