|
|
The free 40-point inspection takes only a few minutes, enables a personal diagnosis of the problems and how your company can fix them. Very high conversion to service orders. High perceived value, low actual value.
|
|
|
This dealer dispenses monthly information about recreational vehicle trends, customer experiences, and the latest and greatest products and accessories. The information is valued by the RV Community, costs little to produce and maintains customer loyalty.
|
|
|
Sweepstakes require booking a room and subscribing to a mailing list to participate. A trip to the Grammy’s has high perceived value but low relative value if 1,000 rooms are sold as a result. The appeal of Grammy’s may be limited but this offer captures good demographic data for customer profiling.
|
|
|
Offered by a manufacturer-direct kitchen remodeling company, the offer is for free showroom access. High perceived value to consumers wanting to save money. Low actual value.
|
|
|
This cruise line offers free cabin upgrades for bookings received before a stated date. Perceived value is high; actual value is low if the upgraded cabin would not otherwise be sold at a higher rate.
|
“Book before February 28 and get a Free iPod®”
|
Used very effectively by an airline selling business-class tickets. Total iPod® costs averaged $3,500/flight. Additional revenue attributable to the special website offer averaged $35,000/flight. No change in flight operating costs.
|
| Sirius Business can help you develop special offers that appeal to your target audience and measurably increase the number of website visitors who become prospects and customers. A 30 minute consultation is free! Tel. 650.321.4229 |